{"id":12589,"date":"2026-07-23T22:59:04","date_gmt":"2026-07-23T22:59:04","guid":{"rendered":"https:\/\/www.deepbluegrowth.com\/?post_type=ebook&#038;p=12589"},"modified":"2026-07-23T23:32:34","modified_gmt":"2026-07-23T23:32:34","slug":"der-lead-magnet-kompass-welcher-lead-magnet-auf-welchem-kanal-qualifizierte-leads-liefert","status":"publish","type":"ebook","link":"https:\/\/www.deepbluegrowth.com\/de\/ebook\/der-lead-magnet-kompass-welcher-lead-magnet-auf-welchem-kanal-qualifizierte-leads-liefert\/","title":{"rendered":"Der Lead-Magnet-Kompass: Welcher Lead-Magnet auf welchem Kanal qualifizierte Leads liefert"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12589\" class=\"elementor elementor-12589\" data-elementor-post-type=\"ebook\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3d897c e-flex e-con-boxed e-con e-parent\" data-id=\"a3d897c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5d4b66b e-con-full e-flex e-con e-child\" data-id=\"5d4b66b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d1d095 elementor-widget elementor-widget-heading\" data-id=\"9d1d095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WHITEPAPER<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bec722 elementor-widget elementor-widget-heading\" data-id=\"9bec722\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Der Lead-Magnet-Kompass: \nWelcher Lead-Magnet auf \nwelchem Kanal qualifizierte \nLeads liefert\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca4c00d elementor-widget elementor-widget-text-editor\" data-id=\"ca4c00d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ein praxisnaher Leitfaden f\u00fcr Marketing-Entscheider im deutschen B2BMittelstand, die mit Whitepapern und Webinaren nicht nur mehr, sondern messbar qualifiziertere Leads zu geringeren Kosten gewinnen wollen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd462aa elementor-widget elementor-widget-heading\" data-id=\"fd462aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Executive Summary\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8b1144 elementor-widget elementor-widget-text-editor\" data-id=\"c8b1144\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Leadgenerierung ist das Prio-Thema Nummer eins im deutschen B2B<\/strong>, w\u00e4hrend die Werbebudgets im Schnitt um 3,1 % sinken<sup>1<\/sup>.\u00a0 Daraus folgt ein klarer Auftrag an Marketing-Entscheider: mehr qualifizierte Leads aus weniger Budget, und der Nachweis, dass die eingesetzten Mittel effizient arbeiten.<\/p><p>Dieses Whitepaper beantwortet zwei Fragen. Erstens: Welcher Lead-Magnet liefert auf welchem Kanal qualifizierte Leads? Zweitens: Mit welchen Hebeln lassen sich die Kosten pro Lead und pro qualifiziertem Lead systematisch senken? Im Zentrum stehen die beiden wirksamsten Formate im B2B, das Whitepaper und das Webinar, sowie die vier relevanten Kan\u00e4le f\u00fcr die Ausspielung.<\/p><p><strong>Die wichtigste Erkenntnis vorweg:<\/strong> Cost per Lead ist eine Trugmetrik. Der g\u00fcnstigste Lead ist selten der beste. Ein Webinar auf Meta erzeugt in unseren Daten einen Cost per Lead von 24 \u20ac, ein Whitepaper auf LinkedIn liegt bei 101 \u20ac<sup>2<\/sup>.\u00a0 Auf den ersten Blick spricht alles f\u00fcr Meta. Sobald jedoch die Qualifizierung einbezogen wird, also die Frage, wie viele dieser Leads dem Ideal Customer Profile entsprechen, verschiebt sich das Bild deutlich. Die richtige Steuerungsgr\u00f6\u00dfe ist nicht der Cost per Lead, sondern der Cost per MQL und, eine Stufe tiefer, der Cost per SQL.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-659073a elementor-widget elementor-widget-heading\" data-id=\"659073a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Die f\u00fcnf wichtigsten Erkenntnisse\n\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb5d01a elementor-widget elementor-widget-text-editor\" data-id=\"bb5d01a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Lead-Magneten bedienen unterschiedliche Funnel-Stufen.<\/strong> Whitepaper bauen Autorit\u00e4t auf, Webinare bauen Vertrauen auf und wirken besser mit vorgelagerten Touchpoints. Case Studies treiben die Conversion. Welches Format bei deinem Publikum wirkt, zeigt ein strukturierter Test.<\/li><li><strong>Cost per Lead ist eine Trugmetrik.<\/strong> Ein niedriger Cost per Lead bedeutet nicht mehr Kosteneffizienz. Erst der Cost per MQL macht Lead-Magneten seri\u00f6s vergleichbar, der Cost per SQL und die Customer Acquisition Cost machen es pr\u00e4ziser.<\/li><li><strong>Das Format bestimmt den Kanal, nicht umgekehrt.<\/strong> LinkedIn ist f\u00fcr viele der pr\u00e4ferierte Paid-Kanal, aber nicht der richtige Kanal f\u00fcr jedes Format. Webinare und Events performen in B2B-Kampagnen auf Meta h\u00e4ufig \u00fcberraschend kosteneffizient. Wichtig ist es, Ma\u00dfnahmen zur Steigerung der Leadqualit\u00e4t zu treffen. Hierzu gibt es ein Deep Blue Growth Webinar (Link).<\/li><li><strong>Whitepaper und Webinar sind in der Kombination st\u00e4rker.<\/strong> Die Sequenz schl\u00e4gt das Einzelformat. Durch KI-gest\u00fctztes Content Repurposing entsteht aus einem Webinar in sehr kurzer Zeit ein Whitepaper, was die Kombination \u00f6konomisch attraktiv macht.<\/li><li><strong>Der Cost per MQL ist kein Schicksal.<\/strong> \u00dcber drei Hebel, Format-Kanal-Fit, Messaging und Creatives sowie Landing Page, lassen sich Kosten pro Lead und pro MQL in unseren Projekten und Kampagnen um bis zu 90 % senken.<sup>3<\/sup><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b99f73 elementor-widget elementor-widget-heading\" data-id=\"8b99f73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Highlights aus dem Whitepaper<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e43670d elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e43670d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Lead-Magneten im \u00dcberblick: Kaufabsicht und Skalierbarkeit<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Der Lead-Magnet-Kompass: Welches Format wann<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Whitepaper oder eBook: die feine Differenzierung<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Webinare als Lead-Treiber: Der Mini-Funnel in sieben Stufen<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Die CPL-Falle: warum Cost per MQL die richtige Metrik ist<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Whitepaper und Webinar kombinieren: zwei Szenarien<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Drei Hebel zur Senkung von Cost per Lead und Cost per MQL<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Zusammenfassung und Key Takeaways<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-012e32b e-con-full e-flex e-con e-child\" data-id=\"012e32b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_offset&quot;:80,&quot;sticky_effects_offset&quot;:80,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2cf99e elementor-widget elementor-widget-heading\" data-id=\"b2cf99e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Jetzt herunterladen<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15d0f1f dd-ele-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"15d0f1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"whitepaper-lead-magnet-kompass-form\" aria-label=\"whitepaper-lead-magnet-kompass-form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"12589\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"15d0f1f\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Der Lead-Magnet-Kompass: Welcher Lead-Magnet auf welchem Kanal qualifizierte Leads liefert - Deep Blue Growth\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"12589\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-firstname elementor-col-50 elementor-sm-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-firstname\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tFirst Name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[firstname]\" id=\"form-field-firstname\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Vorname\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-lastname elementor-col-50 elementor-sm-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-lastname\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tLast Name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[lastname]\" id=\"form-field-lastname\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nachname\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-workemail elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-workemail\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tWork Email\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[workemail]\" id=\"form-field-workemail\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Firmen E-Mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-position elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-position\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tPosition\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[position]\" id=\"form-field-position\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Position\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_428d84a elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_428d84a\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tUnternehmen\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_428d84a]\" id=\"form-field-field_428d84a\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Unternehmen\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-howknowus elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-howknowus\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tHow did you get to know about us? \t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[howknowus]\" id=\"form-field-howknowus\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Wie hast du von uns erfahren?\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-adbudget elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-adbudget\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tMonatliches Werbebudget\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-caret-down\" viewBox=\"0 0 571.4 571.4\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M571 393Q571 407 561 418L311 668Q300 679 286 679T261 668L11 418Q0 407 0 393T11 368 36 357H536Q550 357 561 368T571 393Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[adbudget]\" id=\"form-field-adbudget\" class=\"elementor-field-textual elementor-size-sm\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"\">Monatliches Werbebudget <\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Weniger als \u20ac5000\">Weniger als \u20ac5000<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"\u20ac5000 - \u20ac10000\">\u20ac5000 - \u20ac10000<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"\u20ac10000 - \u20ac20000\">\u20ac10000 - \u20ac20000<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"\u20ac20000 - \u20ac50000\">\u20ac20000 - \u20ac50000<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"\u20ac50000+\">\u20ac50000+<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-yourquestion elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-yourquestion\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tQuestion\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[yourquestion]\" id=\"form-field-yourquestion\" rows=\"4\" placeholder=\"Hast du eine Frage oder ein Thema was dich speziell interessiert? Schreib es uns.\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-privacypolicy elementor-col-100 elementor-sm-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-privacypolicy\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tPrivacy Policy Acceptance\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[privacypolicy]\" id=\"form-field-privacypolicy\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\" checked=\"checked\">\n\t\t\t\t<label for=\"form-field-privacypolicy\">Ich m\u00f6chte spannende Inhalte, Einladungen zu Webinaren und weitere Angebote von Deep Blue Growth erhalten. Ich kann meine Einwilligung jederzeit \u00fcber den Abmeldelink widerrufen. Details: <a href=\"https:\/\/www.deepbluegrowth.com\/privacy-policy\/\" target=\"_blank\" rel=\"noopener\">Datenschutzerkl\u00e4rung<\/a><\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-securityv3 elementor-col-100 recaptcha_v3-bottomleft\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-securityv3\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LeRtL0rAAAAACMkt8YpEJufnyzCYsOMVAxCNcsp\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomleft\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Absenden<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b2c3b3 elementor-widget elementor-widget-text-editor\" data-id=\"8b2c3b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Mit dem Absenden stimme ich der Datenschutzerkl\u00e4rung von Deep Blue Growth sowie der Speicherung und Verarbeitung meiner Daten zur Webinar-Anmeldung zu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ein praxisnaher Leitfaden f\u00fcr Marketing-Entscheider im deutschen B2BMittelstand, die mit Whitepapern und Webinaren nicht nur mehr, sondern  messbar qualifiziertere Leads zu geringeren Kosten gewinnen wollen.<\/p>","protected":false},"author":10,"featured_media":12586,"template":"","ebook_category":[164],"class_list":["post-12589","ebook","type-ebook","status-publish","has-post-thumbnail","hentry","ebook_category-b2b-marketing"],"ebook_download_url":"","key_points_heading":"","key_point_1":"","key_point_2":"","key_point_3":"","key_point_4":"","key_point_5":"","key_point_6":"","key_point_7":"","key_point_8":"","key_point_9":"","key_point_10":"","ebook_cover_images":false,"_links":{"self":[{"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/ebook\/12589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/ebook"}],"about":[{"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/types\/ebook"}],"author":[{"embeddable":true,"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/users\/10"}],"version-history":[{"count":14,"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/ebook\/12589\/revisions"}],"predecessor-version":[{"id":12605,"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/ebook\/12589\/revisions\/12605"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/media\/12586"}],"wp:attachment":[{"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/media?parent=12589"}],"wp:term":[{"taxonomy":"ebook_category","embeddable":true,"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/ebook_category?post=12589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}