{"id":11802,"date":"2026-05-27T13:55:07","date_gmt":"2026-05-27T13:55:07","guid":{"rendered":"https:\/\/www.deepbluegrowth.com\/?page_id=11802"},"modified":"2026-05-27T14:24:50","modified_gmt":"2026-05-27T14:24:50","slug":"the-drivery","status":"publish","type":"page","link":"https:\/\/www.deepbluegrowth.com\/de\/the-drivery\/","title":{"rendered":"The Drivery"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"11802\" class=\"elementor elementor-11802\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2627ec6 e-flex e-con-boxed e-con e-parent\" data-id=\"2627ec6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/www.deepbluegrowth.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/the-drivery-video-banner.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_privacy_mode&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<div class=\"elementor-element elementor-element-811f1f4 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"811f1f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">F\u00fcr The Drivery: Eine Social-Media-Strategie mit mehr als 50 % Follower-Wachstum<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fbfa76a e-flex e-con-boxed e-con e-parent\" data-id=\"fbfa76a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72aab34 elementor-widget elementor-widget-heading\" data-id=\"72aab34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00dcberblick Success Story<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8402623 elementor-widget elementor-widget-text-editor\" data-id=\"8402623\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The Drivery ist der offene Marktplatz und das \u00d6kosystem f\u00fcr Mobilit\u00e4tsinnovationen in Berlin. Gemeinsam mit The Drivery hat Deep Blue Growth in einem dreistufigen Co-Creation-Prozess eine LinkedIn-Content-Strategie entwickelt: Ausgangsanalyse mit Wettbewerbsbenchmark, Workshop zur inhaltlichen Schwerpunktsetzung und Priorisierung in eine 12-Monats-Roadmap. Das Ergebnis: 13 Content-S\u00e4ulen mit klarer Zielgruppen- und ICP-Passung sowie eine Roadmap, die mehr als 50 % Follower- Wachstum plant.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2bbe0a elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c2bbe0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.deepbluegrowth.com\/de\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icomoon icomoon-arrow-up-right2\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sprich mit uns \u00fcber diese Success Story<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4c85d8 e-flex e-con-boxed e-con e-parent\" data-id=\"e4c85d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-029a9ee e-con-full e-flex e-con e-child\" data-id=\"029a9ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d81259 elementor-widget elementor-widget-counter\" data-id=\"4d81259\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"53\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3e102e elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"b3e102e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Follower-Wachstum<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b6e644 e-con-full e-flex e-con e-child\" data-id=\"4b6e644\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66b0d09 elementor-widget elementor-widget-counter\" data-id=\"66b0d09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"12\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d747156 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"d747156\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Monats-Roadmap mit monatlichen Meilensteinen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-afdba2f e-con-full e-flex e-con e-child\" data-id=\"afdba2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc5e503 elementor-widget elementor-widget-counter\" data-id=\"fc5e503\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"13\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2594abb elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2594abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Content-S\u00e4ulen bewertet und priorisiert<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d7bfd9 e-flex e-con-boxed e-con e-parent\" data-id=\"7d7bfd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5fc3dca e-con-full e-flex e-con e-child\" data-id=\"5fc3dca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cd78aa elementor-widget elementor-widget-heading\" data-id=\"4cd78aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Herausforderung<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12ad0dc e-con-full e-flex e-con e-child\" data-id=\"12ad0dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a10388 elementor-widget elementor-widget-heading\" data-id=\"8a10388\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sichtbarkeit aufbauen <span style=\"color: #2E5199\">im dicht besetzten Mobility-\u00d6kosystem<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e276cb1 elementor-widget elementor-widget-text-editor\" data-id=\"e276cb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The Drivery agiert in einem dicht besetzten \u00d6kosystem von Mobility-Hubs und Acceleratoren.\nWettbewerber reichen von globalen Gr\u00f6\u00dfen wie StationF (165 k+ LinkedIn-Follower) und EIT Urban\nMobility (47 k) bis zu Peers wie Cambridge Innovation Center oder Factory Network. The Drivery\nmusste in diesem Wettbewerbsumfeld eine eigene Stimme finden, visuell und redaktionell.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d450359 elementor-widget elementor-widget-heading\" data-id=\"d450359\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aus punktueller Praxis <span style=\"color: #2E5199\">ein Content-System machen<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad03a35 elementor-widget elementor-widget-text-editor\" data-id=\"ad03a35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Die LinkedIn-Aktivit\u00e4ten waren punktuell: rund zwei Beitr\u00e4ge pro Woche, im Wesentlichen Partnerschaftsank\u00fcndigungen und Team-Themen. Die visuelle Sprache variierte, ein definierter\nTone of Voice fehlte, und es gab keine systematische Herangehensweise an Themen, Formate oder Ver\u00f6ffentlichungsrhythmus. Das spiegelte sich im Engagement und in den Follower- Zahlen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cefc4c elementor-widget elementor-widget-heading\" data-id=\"3cefc4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LinkedIn <span style=\"color: #2E5199\">zum Wachstumskanal weiterentwickeln<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ecd175 elementor-widget elementor-widget-text-editor\" data-id=\"7ecd175\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Awareness wurde intern als oberste Priorit\u00e4t f\u00fcr die LinkedIn-Seite des Unternehmens\ndefiniert. Die Herausforderung bestand darin, LinkedIn zu einem Kanal weiterzuentwickeln,\nder Reichweite systematisch aufbaut und Aufmerksamkeit in qualifizierte\nGesch\u00e4ftsgespr\u00e4che \u00fcberf\u00fchrt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a3c9f2 e-con-full e-flex e-con e-child\" data-id=\"9a3c9f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6efa63 elementor-widget elementor-widget-image\" data-id=\"b6efa63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"793\" src=\"https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-02.webp\" class=\"attachment-full size-full wp-image-11816\" alt=\"\" srcset=\"https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-02.webp 1200w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-02-300x198.webp 300w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-02-1024x677.webp 1024w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-02-768x508.webp 768w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-02-18x12.webp 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b85274d e-flex e-con-boxed e-con e-parent\" data-id=\"b85274d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bc4ac85 e-con-full e-flex e-con e-child\" data-id=\"bc4ac85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ce6a22 elementor-widget elementor-widget-heading\" data-id=\"6ce6a22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ansatz &amp; Arbeit<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c06b162 e-con-full e-flex e-con e-child\" data-id=\"c06b162\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3fe3f6 elementor-widget elementor-widget-heading\" data-id=\"a3fe3f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dreistufiger Co-Creation-Prozess, <span style=\"color: #FFFFFF\">von Analyse bis Roadmap<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c666b8 elementor-widget elementor-widget-text-editor\" data-id=\"9c666b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Deep Blue Growth hat mit einer Ausgangsanalyse der LinkedIn-Seite von The Drivery und einem Benchmark von sieben Peers im Mobility-Innovations-Umfeld begonnen. Im Anschluss folgte ein Tagesworkshop mit dem gesamten Team zur inhaltlichen Schwerpunktsetzung, die Definition von drei Ideal Customer Profiles und die Konsolidierung in einer priorisierten 12-Monats-Roadmap mit klarer Posting Frequenz pro Monat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9bebbb elementor-widget elementor-widget-heading\" data-id=\"d9bebbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">13 Content-S\u00e4ulen, <span style=\"color: #FFFFFF\">auf sechs Dimensionen bewertet<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-297e85c elementor-widget elementor-widget-text-editor\" data-id=\"297e85c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Jede Idee wurde auf sechs Dimensionen bewertet: erwartete Impressions, Match mit der Value\nProposition von The Drivery, Match mit jedem der drei ICPs, und Produktionsaufwand. Output: 13\npriorisierte Content-S\u00e4ulen mit definierter monatlicher Posting-Frequenz, erg\u00e4nzt durch einen\nOperationalisierungsplan mit Content-Kalender, Freigabe-Workflow, klaren Verantwortlichkeiten\nund einem w\u00f6chentlichen Strategie-Sync.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3163ab e-con-full e-flex e-con e-child\" data-id=\"b3163ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad28b04 elementor-widget elementor-widget-image\" data-id=\"ad28b04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-02-1.webp\" class=\"attachment-full size-full wp-image-11850\" alt=\"the-drivery-image-02\" srcset=\"https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-02-1.webp 1200w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-02-1-300x300.webp 300w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-02-1-1024x1024.webp 1024w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-02-1-150x150.webp 150w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-02-1-768x768.webp 768w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-02-1-12x12.webp 12w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5419fc0 e-flex e-con-boxed e-con e-parent\" data-id=\"5419fc0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9e27353 e-con-full e-flex e-con e-child\" data-id=\"9e27353\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8bc892 elementor-widget elementor-widget-heading\" data-id=\"b8bc892\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ergebnisse<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d386c77 e-con-full e-flex e-con e-child\" data-id=\"d386c77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a96782e elementor-widget elementor-widget-heading\" data-id=\"a96782e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">53 % Follower-Wachstum <span style=\"color: #2E5199\">als 12-Monats-Ziel<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad23c5d elementor-widget elementor-widget-text-editor\" data-id=\"ad23c5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Aus der Strategie ist eine Roadmap entstanden, die in 12 Monaten ein Follower-Wachstum von 53 %\ngeneriert. Sechs konkrete Wachstumshebel sind monatlich hinterlegt: Manuelle und automatisierte\nEinladungen, organischer Content, Content-Kooperationen, LinkedIn Follower Ads, Job Posts und\nweitere Ma\u00dfnahmen. Damit ist klar, woher das Wachstum kommt und wo gegebenenfalls\nnachgesteuert wird.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c67c09b elementor-widget elementor-widget-heading\" data-id=\"c67c09b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">12-Monats-Roadmap <span style=\"color: #2E5199\">mit monatlichen Meilensteinen<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c09e13d elementor-widget elementor-widget-text-editor\" data-id=\"c09e13d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Statt einer Strategie auf Vorrat steht eine umsetzungsreife Roadmap mit klar quantifizierten\nMonatsschritten, definierter Posting-Frequenz pro Content-S\u00e4ule, Verantwortlichkeiten im Team\nund einem w\u00f6chentlichen Strategie-Sync. Was Natalia Bahancova, Head of Marketing &amp; Public\nAffairs, in ihrem Feedback als \u201estrukturierte Arbeitsweise\u201c beschreibt, ist hier in einen\npraktikablen Wochen- und Monatsbetrieb \u00fcbersetzt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce76cf5 elementor-widget elementor-widget-heading\" data-id=\"ce76cf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">13 Content-S\u00e4ulen, <span style=\"color: #2E5199\">bewertet und priorisiert<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d59db95 elementor-widget elementor-widget-text-editor\" data-id=\"d59db95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Statt aus dem Bauch heraus zu posten, kommen die Inhalte aus 13 sauber definierten\nContent-S\u00e4ulen, jede mit klarer Zielgruppen- und ICP-Passung sowie definierter Frequenz\npro Monat. Damit hat das The-Drivery-Team eine inhaltliche Landkarte, die Konsistenz, Tone\nof Voice und Wiedererkennbarkeit auf LinkedIn sichert.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dc5be6 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"3dc5be6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.deepbluegrowth.com\/de\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icomoon icomoon-arrow-up-right2\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sprich mit uns \u00fcber diese Success Story<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f2cbb8 e-con-full e-flex e-con e-child\" data-id=\"2f2cbb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d16453 elementor-widget elementor-widget-image\" data-id=\"4d16453\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-03.webp\" class=\"attachment-full size-full wp-image-11854\" alt=\"the-drivery-image-03\" srcset=\"https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-03.webp 1200w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-03-300x300.webp 300w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-03-1024x1024.webp 1024w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-03-150x150.webp 150w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-03-768x768.webp 768w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-03-12x12.webp 12w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39866d6 e-flex e-con-boxed e-con e-parent\" data-id=\"39866d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-855b100 e-con-full e-flex e-con e-child\" data-id=\"855b100\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3184b4 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"b3184b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Natalia Bahancova<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a0fc0b elementor-position-left elementor-position-left elementor-vertical-align-middle elementor-widget-mobile__width-inherit elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"8a0fc0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"386\" height=\"261\" src=\"https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-logo-1.webp\" class=\"attachment-full size-full wp-image-11841\" alt=\"the-drivery-logo-1\" srcset=\"https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-logo-1.webp 386w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-logo-1-300x203.webp 300w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-logo-1-18x12.webp 18w\" sizes=\"(max-width: 386px) 100vw, 386px\" \/><\/figure><div class=\"elementor-image-box-content\"><h6 class=\"elementor-image-box-title\">Head of Marketing &amp; Public Affairs<\/h6><p class=\"elementor-image-box-description\">The Drivery<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c8a3aa elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"8c8a3aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/Natalia.webp\" class=\"attachment-full size-full wp-image-11829\" alt=\"\" srcset=\"https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/Natalia.webp 1200w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/Natalia-300x300.webp 300w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/Natalia-1024x1024.webp 1024w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/Natalia-150x150.webp 150w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/Natalia-768x768.webp 768w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/Natalia-12x12.webp 12w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b94bc2a e-con-full e-flex e-con e-child\" data-id=\"b94bc2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c150731 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"c150731\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icomoon icomoon-quotes-right\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5745f2f elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5745f2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Absolut empfehlenswert! Ich habe mit Deep Blue Growth zusammengearbeitet und bin rundum zufrieden! Von der ersten Besprechung \u00fcber die Vorbereitung und Durchf\u00fchrung bis hin zur strategischen Beratung \u2013 alles bestens. Besonders beeindruckt hat mich die strukturierte Arbeitsweise und wie individuell auf meine Bed\u00fcrfnisse eingegangen wurde. Ein Highlight war der Team- Workshop zur LinkedIn Strategie, was vom ganzen Team gelobt wurde. Au\u00dferdem konnten wir nach k\u00fcrzester Zeit die positiven Ergebnisse sehen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d83eae4 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"d83eae4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icomoon icomoon-quotes-right\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>For The Drivery: A social media strategy with 50%+ follower growth Overview Success Story The Drivery is the open marketplace and ecosystem for mobility innovation in Berlin. Together with The Drivery, Deep Blue Growth developed a LinkedIn content strategy in a three-step co-creation process: baseline analysis with competitive benchmarking, a team workshop to define content [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11802","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/pages\/11802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/comments?post=11802"}],"version-history":[{"count":0,"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/pages\/11802\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/media?parent=11802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}