{"id":11802,"date":"2026-05-27T13:55:07","date_gmt":"2026-05-27T13:55:07","guid":{"rendered":"https:\/\/www.deepbluegrowth.com\/?page_id=11802"},"modified":"2026-05-27T14:24:50","modified_gmt":"2026-05-27T14:24:50","slug":"the-drivery","status":"publish","type":"page","link":"https:\/\/www.deepbluegrowth.com\/de\/the-drivery\/","title":{"rendered":"The Drivery"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"11802\" class=\"elementor elementor-11802\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2627ec6 e-flex e-con-boxed e-con e-parent\" data-id=\"2627ec6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/www.deepbluegrowth.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/the-drivery-video-banner.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_privacy_mode&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<div class=\"elementor-element elementor-element-811f1f4 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"811f1f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">For The Drivery: A social media strategy with 50%+ follower growth<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fbfa76a e-flex e-con-boxed e-con e-parent\" data-id=\"fbfa76a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72aab34 elementor-widget elementor-widget-heading\" data-id=\"72aab34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00dcberblick Success Story<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8402623 elementor-widget elementor-widget-text-editor\" data-id=\"8402623\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The Drivery is the open marketplace and ecosystem for mobility innovation in Berlin. Together with The Drivery, Deep Blue Growth developed a LinkedIn content strategy in a three-step co-creation process: baseline analysis with competitive benchmarking, a team workshop to define content focus, and prioritization into a 12-month roadmap. The result: 13 content pillars with clear audience and ICP fit, and a roadmap targeting more than 50% follower growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2bbe0a elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c2bbe0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.deepbluegrowth.com\/de\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icomoon icomoon-arrow-up-right2\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sprich mit uns \u00fcber diese Success Story<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4c85d8 e-flex e-con-boxed e-con e-parent\" data-id=\"e4c85d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-029a9ee e-con-full e-flex e-con e-child\" data-id=\"029a9ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d81259 elementor-widget elementor-widget-counter\" data-id=\"4d81259\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"53\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3e102e elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"b3e102e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>follower growth<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b6e644 e-con-full e-flex e-con e-child\" data-id=\"4b6e644\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66b0d09 elementor-widget elementor-widget-counter\" data-id=\"66b0d09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"12\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d747156 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"d747156\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>month roadmap with monthly milestones<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-afdba2f e-con-full e-flex e-con e-child\" data-id=\"afdba2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc5e503 elementor-widget elementor-widget-counter\" data-id=\"fc5e503\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"13\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2594abb elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2594abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>content pillars scored and prioritized<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d7bfd9 e-flex e-con-boxed e-con e-parent\" data-id=\"7d7bfd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5fc3dca e-con-full e-flex e-con e-child\" data-id=\"5fc3dca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cd78aa elementor-widget elementor-widget-heading\" data-id=\"4cd78aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Herausforderung<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12ad0dc e-con-full e-flex e-con e-child\" data-id=\"12ad0dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a10388 elementor-widget elementor-widget-heading\" data-id=\"8a10388\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Standing out <span style=\"color: #2E5199\">in a crowded mobility ecosystem<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e276cb1 elementor-widget elementor-widget-text-editor\" data-id=\"e276cb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The Drivery operates in a busy ecosystem of mobility innovation hubs and accelerators. Competitors range from large global players like StationF (165k+ LinkedIn followers) and EIT Urban Mobility (47k) to peers like Cambridge Innovation Center and Factory Network. The Drivery needed to claim a distinctive voice in this competitive landscape, both visually and editorially.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d450359 elementor-widget elementor-widget-heading\" data-id=\"d450359\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Going from ad hoc posting <span style=\"color: #2E5199\">to a system<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad03a35 elementor-widget elementor-widget-text-editor\" data-id=\"ad03a35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>LinkedIn activity at The Drivery was inconsistent: roughly two posts per week, focused on partnership announcements and team news. Visual language varied across posts, no defined tone of voice was in place, and there was no systematic approach to content topics, formats, or publishing rhythm. Engagement reflected this: 0 to 4 comments per post, impressions between 200 and 2,000.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cefc4c elementor-widget elementor-widget-heading\" data-id=\"3cefc4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Turning LinkedIn <span style=\"color: #2E5199\">from visibility into a growth channel<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ecd175 elementor-widget elementor-widget-text-editor\" data-id=\"7ecd175\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Awareness had been identified internally as the top priority for the company&#8217;s LinkedIn page. That meant LinkedIn could no longer function purely as a visibility surface. The challenge was to evolve it into a channel that compounds reach and converts attention into qualified business conversations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a3c9f2 e-con-full e-flex e-con e-child\" data-id=\"9a3c9f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6efa63 elementor-widget elementor-widget-image\" data-id=\"b6efa63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"793\" src=\"https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-02.webp\" class=\"attachment-full size-full wp-image-11816\" alt=\"\" srcset=\"https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-02.webp 1200w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-02-300x198.webp 300w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-02-1024x677.webp 1024w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-02-768x508.webp 768w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-02-18x12.webp 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b85274d e-flex e-con-boxed e-con e-parent\" data-id=\"b85274d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bc4ac85 e-con-full e-flex e-con e-child\" data-id=\"bc4ac85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ce6a22 elementor-widget elementor-widget-heading\" data-id=\"6ce6a22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ansatz &amp; Arbeit<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c06b162 e-con-full e-flex e-con e-child\" data-id=\"c06b162\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3fe3f6 elementor-widget elementor-widget-heading\" data-id=\"a3fe3f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A three-step co-creation process <span style=\"color: #FFFFFF\">from baseline to roadmap<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c666b8 elementor-widget elementor-widget-text-editor\" data-id=\"9c666b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Deep Blue Growth started with a baseline analysis of The Drivery&#8217;s LinkedIn page and benchmarked seven peers in the mobility innovation space. We then ran a one-day team workshop on content focus areas, defined three Ideal Customer Profiles and consolidated everything into a prioritized 12-month roadmap with clear monthly publishing cadence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9bebbb elementor-widget elementor-widget-heading\" data-id=\"d9bebbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">13 content pillars <span style=\"color: #FFFFFF\">scored on six dimensions<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-297e85c elementor-widget elementor-widget-text-editor\" data-id=\"297e85c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Each candidate topic was scored on six dimensions: estimated impressions, fit with The Drivery&#8217;s value proposition, fit with each of the three ICPs, and ease of production. The output: 13 prioritized content pillars with clearly defined monthly publishing frequencies, plus an operationalization plan covering content calendar, approval workflow, ownership, and a weekly cadence of strategic alignment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3163ab e-con-full e-flex e-con e-child\" data-id=\"b3163ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad28b04 elementor-widget elementor-widget-image\" data-id=\"ad28b04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-02-1.webp\" class=\"attachment-full size-full wp-image-11850\" alt=\"\" srcset=\"https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-02-1.webp 1200w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-02-1-300x300.webp 300w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-02-1-1024x1024.webp 1024w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-02-1-150x150.webp 150w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-02-1-768x768.webp 768w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-02-1-12x12.webp 12w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5419fc0 e-flex e-con-boxed e-con e-parent\" data-id=\"5419fc0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9e27353 e-con-full e-flex e-con e-child\" data-id=\"9e27353\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8bc892 elementor-widget elementor-widget-heading\" data-id=\"b8bc892\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ergebnisse<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d386c77 e-con-full e-flex e-con e-child\" data-id=\"d386c77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a96782e elementor-widget elementor-widget-heading\" data-id=\"a96782e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">53% follower growth <span style=\"color: #2E5199\">as a 12-month target<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad23c5d elementor-widget elementor-widget-text-editor\" data-id=\"ad23c5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>From the strategy emerged a roadmap that scales from 5,789 to 8,860 followers in 12 months, exactly 53%. Six concrete growth levers are mapped to specific monthly contributions: manual and automated invites, organic content, content partnerships, LinkedIn Follower Ads, and Job Posts. This makes clear where growth comes from and where to recalibrate if signals shift.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c67c09b elementor-widget elementor-widget-heading\" data-id=\"c67c09b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">12-month roadmap <span style=\"color: #2E5199\">with monthly milestones<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c09e13d elementor-widget elementor-widget-text-editor\" data-id=\"c09e13d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Rather than a strategy on paper, the result is an implementation-ready roadmap with quantified monthly steps, defined publishing frequency per content pillar, clear accountability, and a weekly strategic sync. What Natalia describes in her feedback as a &#8216;structured way of working&#8217; is translated here into a practical weekly and monthly operating rhythm.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce76cf5 elementor-widget elementor-widget-heading\" data-id=\"ce76cf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">13 content pillars <span style=\"color: #2E5199\">scored and prioritized<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d59db95 elementor-widget elementor-widget-text-editor\" data-id=\"d59db95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Instead of posting from instinct, content flows from 13 cleanly defined pillars, each with clear audience and ICP fit and a defined monthly cadence. This gives The Drivery team a content map that secures consistency, tone of voice, and recognizability on LinkedIn.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dc5be6 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"3dc5be6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.deepbluegrowth.com\/de\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icomoon icomoon-arrow-up-right2\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sprich mit uns \u00fcber diese Success Story<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f2cbb8 e-con-full e-flex e-con e-child\" data-id=\"2f2cbb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d16453 elementor-widget elementor-widget-image\" data-id=\"4d16453\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-03.webp\" class=\"attachment-full size-full wp-image-11854\" alt=\"\" srcset=\"https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-03.webp 1200w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-03-300x300.webp 300w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-03-1024x1024.webp 1024w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-03-150x150.webp 150w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-03-768x768.webp 768w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-image-03-12x12.webp 12w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39866d6 e-flex e-con-boxed e-con e-parent\" data-id=\"39866d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-855b100 e-con-full e-flex e-con e-child\" data-id=\"855b100\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3184b4 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"b3184b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Natalia Bahancova<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a0fc0b elementor-position-left elementor-position-left elementor-vertical-align-middle elementor-widget-mobile__width-inherit elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"8a0fc0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"386\" height=\"261\" src=\"https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-logo-1.webp\" class=\"attachment-full size-full wp-image-11841\" alt=\"\" srcset=\"https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-logo-1.webp 386w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-logo-1-300x203.webp 300w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/the-drivery-logo-1-18x12.webp 18w\" sizes=\"(max-width: 386px) 100vw, 386px\" \/><\/figure><div class=\"elementor-image-box-content\"><h6 class=\"elementor-image-box-title\">Head of Marketing &amp; Public Affairs<\/h6><p class=\"elementor-image-box-description\">The Drivery<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c8a3aa elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"8c8a3aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/Natalia.webp\" class=\"attachment-full size-full wp-image-11829\" alt=\"\" srcset=\"https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/Natalia.webp 1200w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/Natalia-300x300.webp 300w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/Natalia-1024x1024.webp 1024w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/Natalia-150x150.webp 150w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/Natalia-768x768.webp 768w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/05\/Natalia-12x12.webp 12w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b94bc2a e-con-full e-flex e-con e-child\" data-id=\"b94bc2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c150731 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"c150731\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icomoon icomoon-quotes-right\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5745f2f elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5745f2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Highly recommended! I worked with Deep Blue Growth and could not be more satisfied! From the very first meeting through preparation, execution, and strategic advisory \u2013 everything was first class. What impressed me most was their structured way of working and how individually they addressed my needs. A highlight was the team workshop on LinkedIn strategy, which was praised by the entire team. And we saw positive results within a very short time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d83eae4 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"d83eae4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icomoon icomoon-quotes-right\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>For The Drivery: A social media strategy with 50%+ follower growth Overview Success Story The Drivery is the open marketplace and ecosystem for mobility innovation in Berlin. Together with The Drivery, Deep Blue Growth developed a LinkedIn content strategy in a three-step co-creation process: baseline analysis with competitive benchmarking, a team workshop to define content [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11802","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/pages\/11802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/comments?post=11802"}],"version-history":[{"count":40,"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/pages\/11802\/revisions"}],"predecessor-version":[{"id":11857,"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/pages\/11802\/revisions\/11857"}],"wp:attachment":[{"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/media?parent=11802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}