{"id":12289,"date":"2026-06-18T23:08:49","date_gmt":"2026-06-18T23:08:49","guid":{"rendered":"https:\/\/www.deepbluegrowth.com\/?page_id=12289"},"modified":"2026-06-18T23:09:56","modified_gmt":"2026-06-18T23:09:56","slug":"webinar-lead-gen-strategien-fur-top-of-funnel-und-middle-of-funnel","status":"publish","type":"page","link":"https:\/\/www.deepbluegrowth.com\/de\/webinar-lead-gen-strategien-fur-top-of-funnel-und-middle-of-funnel\/","title":{"rendered":"Webinar Lead Gen Strategien f\u00fcr Top of Funnel und Middle of Funnel"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12289\" class=\"elementor elementor-12289\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45490f5 e-flex e-con-boxed e-con e-parent\" data-id=\"45490f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6aec429 e-con-full e-flex e-con e-child\" data-id=\"6aec429\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd7d6cb elementor-widget elementor-widget-heading\" data-id=\"dd7d6cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WEBINAR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdbfdb9 elementor-widget elementor-widget-heading\" data-id=\"bdbfdb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Webinar Lead Gen Strategien f\u00fcr Top of Funnel und Middle of Funnel<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11fa106 elementor-widget elementor-widget-heading\" data-id=\"11fa106\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Webinar-Strategien f\u00fcr Leadgenerierung, Nurturing und Funnel-Optimierung mit optimalem Cost per Lead.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b9d9b7 elementor-widget elementor-widget-text-editor\" data-id=\"9b9d9b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ist Awareness notwendig f\u00fcr eine effektive Leadgenerierung mit Webinaren? In diesem Webinar wird analysiert, ob und wie Webinare im B2B-Marketing im Top-of-Funnel oder Middle-of-Funnel eingesetzt werden sollten, um kosteneffizient qualifizierte Leads zu generieren. Im Fokus stehen der Cost per Lead von Webinar-Kampagnen sowie Strategien, wie diese Leads gezielt zu Marketing Qualified Leads (MQLs) und Sales Qualified Leads (SQLs) weiterentwickelt werden k\u00f6nnen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbb1bf7 elementor-widget elementor-widget-heading\" data-id=\"cbb1bf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Donnerstag, 13. August 2026 I 14:00 Uhr CET<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3e14f0 elementor-widget elementor-widget-text-editor\" data-id=\"a3e14f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ist Awareness notwendig f\u00fcr eine effektive Leadgenerierung mit Webinaren? Webinare sind ein zentrales Instrument im B2B Marketing, um Leads zu generieren und weiter zu qualifizieren. Ihr wirtschaftlicher Erfolg h\u00e4ngt jedoch entscheidend davon ab, an welcher Stelle des Funnels sie eingesetzt werden. Wir besprechen wann Webinare prim\u00e4r zur Leadgenerierung (Top of Funnel) eingesetzt werden sollten \u2013 und wann sie als Nurturing-Format im Middle of Funnel ihren gr\u00f6\u00dften Mehrwert entfalten. Im Mittelpunkt stehen der Cost per Lead (CPL) von Webinar- Kampagnen, die Qualit\u00e4t der generierten Leads, die gezielte Weiterentwicklung von Leads zu MQLs und SQLs. Ziel ist es, Webinare strategisch auszurichten, Fehlentscheidungen bei der Funnel-Zuordnung zu vermeiden und Webinar- Kampagnen messbar an Umsatz- und Pipeline-Zielen auszurichten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b87d01c elementor-widget elementor-widget-heading\" data-id=\"b87d01c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">What you\u2019ll get:<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0fd235 elementor-widget elementor-widget-text-editor\" data-id=\"e0fd235\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\ud83c\udfaf Vergleich und Empfehlung: Webinare Top-of-Funnel- vs. Middle-of-Funnel<br \/>\ud83d\udcca Einordnung von Cost per Lead (CPL) bei unterschiedlichen Webinar-Zielen<br \/>\ud83d\udcc8 Strategien zur Generierung und Qualifizierung von Webinar-Leads (Leads, MQLs, SQLs)<br \/>\ud83e\udded Den richtigen Marketingkanal und die richtige Taktik (LinkedIn, Meta, Email, CRM &amp; mehr)<br \/>\ud83d\udcb0 Ans\u00e4tze zur Steigerung von ROI\/Wirtschaftlichkeit von Webinar-Kampagnen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76833c5 elementor-widget elementor-widget-heading\" data-id=\"76833c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">An wen richtet sich das Webinar<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c0e641 elementor-widget elementor-widget-text-editor\" data-id=\"9c0e641\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Marketing-Entscheider im B2B, Heads of Marketing, Demand-Generation- und Performance-Marketing-Manager, Marketing Manager mit Fokus auf Webinar Marketing, Leadgenerierung und Funnel-Optimierung<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf6f6cd elementor-widget elementor-widget-heading\" data-id=\"cf6f6cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Agenda<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92d6164 elementor-widget elementor-widget-text-editor\" data-id=\"92d6164\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>14:00\u201314:01 \ud83d\udc4b\ud83c\udffb Begr\u00fc\u00dfung und Zielsetzung<br \/>14:01\u201314:10 \ud83e\udded Webinare im B2B Funnel: Einordnung und Zieldefinition<br \/>14:10\u201314:20 \ud83d\udd1d\u00a0Top-of-Funnel-Webinare: Leadgenerierung und Cost per Lead (CPL)<br \/>14:20\u201314:25 \ud83d\udd01 Middle-of-Funnel-Webinare: Lead Gen, CPL, Lead-Nurturing, Qualifizierung<br \/>14:25\u201314:30 \ud83d\udcca\u00a0Von Leads zu MQLs und SQLs: Webinar-Funnel richtig aufsetzen<br \/>14:30\u201314:45\u2753Q&amp;A und wichtigste Key Takeaways<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-404e6eb e-con-full e-flex e-con e-child\" data-id=\"404e6eb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a9fc680 e-con-full e-flex e-con e-child\" data-id=\"a9fc680\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0eb5339 elementor-widget elementor-widget-image\" data-id=\"0eb5339\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"889\" height=\"1091\" src=\"https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/01\/moritz-webinar-image.webp\" class=\"attachment-full size-full wp-image-9634\" alt=\"\" srcset=\"https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/01\/moritz-webinar-image.webp 889w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/01\/moritz-webinar-image-244x300.webp 244w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/01\/moritz-webinar-image-834x1024.webp 834w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/01\/moritz-webinar-image-768x943.webp 768w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/01\/moritz-webinar-image-10x12.webp 10w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf898cb elementor-widget elementor-widget-heading\" data-id=\"cf898cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Speaker<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-378c84d elementor-widget elementor-widget-text-editor\" data-id=\"378c84d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Moritz Spangenberg \u2013 Managing Director, Deep Blue Growth<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b306010 e-con-full e-flex e-con e-child\" data-id=\"b306010\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c203ce6 elementor-widget elementor-widget-text-editor\" data-id=\"c203ce6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Moritz bringt \u00fcber 20 Jahre Berufserfahrung mit, davon 10 Jahre Erfahrung im digitalen B2B-Marketing.<\/p><p>Er hat zahlreiche Marketingstrategien f\u00fcr deutsche mittelst\u00e4ndische Unternehmen entwickelt und umgesetzt und betreut mit seinem Team Performance-Kampagnen auf allen g\u00e4ngigen Kan\u00e4len.<\/p><p>Hintergrund und Qualifikation: Executive MBA, ESMT Berlin; 8 Jahre Unternehmensberatung, 2 Jahre Go-To-Market Partner, 10 Jahre B2B Marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b85e6a elementor-widget elementor-widget-n-accordion\" data-id=\"9b85e6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1630\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1630\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Wird Vorerfahrung im B2B Marketing oder Webinar Marketing vorausgesetzt? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1630\" class=\"elementor-element elementor-element-431675e e-con-full e-flex e-con e-child\" data-id=\"431675e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef02f9 elementor-widget elementor-widget-text-editor\" data-id=\"2ef02f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ja. Das Webinar richtet sich an Teilnehmer mit Marketing-Grundlagen. Begriffe wie Cost per Lead (CPL), MQL, SQL und Funnel werden verwendet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1631\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1631\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Geht es st\u00e4rker um Leadgenerierung oder Lead-Nurturing? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1631\" class=\"elementor-element elementor-element-67cb9ae e-con-full e-flex e-con e-child\" data-id=\"67cb9ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-034c58e elementor-widget elementor-widget-text-editor\" data-id=\"034c58e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Beides. Das Webinar zeigt, wann welches Ziel sinnvoll ist und wie Webinare je nach Funnel-Stufe unterschiedlich konzipiert werden sollten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1632\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1632\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Werden konkrete CPL-Benchmarks f\u00fcr Webinar-Kampagnen eingeordnet? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1632\" class=\"elementor-element elementor-element-c39d83e e-con-full e-flex e-con e-child\" data-id=\"c39d83e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad8c964 elementor-widget elementor-widget-text-editor\" data-id=\"ad8c964\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ja. Es werden Benchmarks f\u00fcr Cost per Lead, typische Leistungswerte und Erfahrungswerte aus B2B-Webinar-Kampagnen eingeordnet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1633\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1633\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Wie wird die Weiterentwicklung von Webinar-Leads zu MQLs und SQLs behandelt? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1633\" class=\"elementor-element elementor-element-f02a210 e-con-full e-flex e-con e-child\" data-id=\"f02a210\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea4cadd elementor-widget elementor-widget-text-editor\" data-id=\"ea4cadd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Es werden Strategien, Prozesse und Funnel-Logiken vorgestellt, mit denen Webinar-Leads systematisch zu Marketing Qualified Leads und Sales Qualified Leads weiterentwickelt werden k\u00f6nnen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1634\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1634\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Erhalten Teilnehmer Key Insights und das Webinar-Recording? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1634\" class=\"elementor-element elementor-element-53cf00f e-con-full e-flex e-con e-child\" data-id=\"53cf00f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f184fc elementor-widget elementor-widget-text-editor\" data-id=\"9f184fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ja. Nach dem Webinar stehen die wichtigsten Key Insights sowie das vollst\u00e4ndige Webinar-Recording zur Verf\u00fcgung.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1635\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1635\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> F\u00fcr welche Unternehmen ist dieses Webinar besonders relevant? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1635\" class=\"elementor-element elementor-element-612f782 e-con-full e-flex e-con e-child\" data-id=\"612f782\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d867a8 elementor-widget elementor-widget-text-editor\" data-id=\"1d867a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>F\u00fcr B2B-Unternehmen, die Webinare wirtschaftlicher einsetzen, Leadqualit\u00e4t steigern und Webinar-Kampagnen st\u00e4rker an Pipeline- und Umsatzzielen ausrichten m\u00f6chten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39c97bb e-con-full e-flex e-con e-child\" data-id=\"39c97bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_offset&quot;:80,&quot;sticky_effects_offset&quot;:80,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb49538 elementor-widget elementor-widget-heading\" data-id=\"bb49538\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Jetzt anmelden<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65a562d dd-ele-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"65a562d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"august_13_webinar_lead_form\" name=\"August-13-webinar-form\" aria-label=\"August-13-webinar-form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"12289\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"65a562d\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Webinar Lead Gen Strategien f\u00fcr Top of Funnel und Middle of Funnel - Deep Blue Growth\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"12289\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-firstname elementor-col-50 elementor-sm-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-firstname\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tFirst Name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[firstname]\" id=\"form-field-firstname\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Vorname\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-lastname elementor-col-50 elementor-sm-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-lastname\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tLast Name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[lastname]\" id=\"form-field-lastname\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nachname\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-workemail elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-workemail\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tWork Email\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[workemail]\" id=\"form-field-workemail\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Firmen E-Mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-position elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-position\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tPosition\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[position]\" id=\"form-field-position\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Position\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_428d84a elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_428d84a\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tUnternehmen\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_428d84a]\" id=\"form-field-field_428d84a\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Unternehmen\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-howknowus elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-howknowus\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tHow did you get to know about us? \t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[howknowus]\" id=\"form-field-howknowus\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Wie hast du von uns erfahren?\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-adbudget elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-adbudget\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tMonatliches Werbebudget\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-caret-down\" viewBox=\"0 0 571.4 571.4\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M571 393Q571 407 561 418L311 668Q300 679 286 679T261 668L11 418Q0 407 0 393T11 368 36 357H536Q550 357 561 368T571 393Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[adbudget]\" id=\"form-field-adbudget\" class=\"elementor-field-textual elementor-size-sm\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"\">Monatliches Werbebudget <\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Weniger als \u20ac5000\">Weniger als \u20ac5000<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"\u20ac5000 - \u20ac10000\">\u20ac5000 - \u20ac10000<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"\u20ac10000 - \u20ac20000\">\u20ac10000 - \u20ac20000<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"\u20ac20000 - \u20ac50000\">\u20ac20000 - \u20ac50000<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"\u20ac50000+\">\u20ac50000+<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-yourquestion elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-yourquestion\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tQuestion\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[yourquestion]\" id=\"form-field-yourquestion\" rows=\"4\" placeholder=\"Hast du eine Frage oder ein Thema was dich speziell interessiert? Schreib es uns.\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-privacypolicy elementor-col-100 elementor-sm-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-privacypolicy\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tPrivacy Policy Acceptance\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[privacypolicy]\" id=\"form-field-privacypolicy\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\" checked=\"checked\">\n\t\t\t\t<label for=\"form-field-privacypolicy\">Ich m\u00f6chte spannende Inhalte, Einladungen zu Webinaren und weitere Angebote von Deep Blue Growth erhalten. Ich kann meine Einwilligung jederzeit \u00fcber den Abmeldelink widerrufen. Details: <a href=\"https:\/\/www.deepbluegrowth.com\/privacy-policy\/\" target=\"_blank\" rel=\"noopener\">Datenschutzerkl\u00e4rung<\/a><\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-securityv3 elementor-col-100 recaptcha_v3-bottomleft\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-securityv3\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LeRtL0rAAAAACMkt8YpEJufnyzCYsOMVAxCNcsp\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomleft\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Absenden<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ed6b94 elementor-widget elementor-widget-text-editor\" data-id=\"4ed6b94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Mit dem Absenden stimme ich der Datenschutzerkl\u00e4rung von Deep Blue Growth sowie der Speicherung und Verarbeitung meiner Daten zur Webinar-Anmeldung zu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>WEBINAR Webinar Lead Gen Strategien f\u00fcr Top of Funnel und Middle of Funnel Webinar-Strategien f\u00fcr Leadgenerierung, Nurturing und Funnel-Optimierung mit optimalem Cost per Lead. Ist Awareness notwendig f\u00fcr eine effektive Leadgenerierung mit Webinaren? In diesem Webinar wird analysiert, ob und wie Webinare im B2B-Marketing im Top-of-Funnel oder Middle-of-Funnel eingesetzt werden sollten, um kosteneffizient qualifizierte Leads [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12289","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/pages\/12289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/comments?post=12289"}],"version-history":[{"count":0,"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/pages\/12289\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/media?parent=12289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}