{"id":12345,"date":"2026-06-20T13:19:42","date_gmt":"2026-06-20T13:19:42","guid":{"rendered":"https:\/\/www.deepbluegrowth.com\/?page_id=12345"},"modified":"2026-06-23T23:14:25","modified_gmt":"2026-06-23T23:14:25","slug":"was-darf-ein-lead-aus-dem-marketing-kosten-cpl-verstehen-und-in-umsatz-verwandeln","status":"publish","type":"page","link":"https:\/\/www.deepbluegrowth.com\/de\/was-darf-ein-lead-aus-dem-marketing-kosten-cpl-verstehen-und-in-umsatz-verwandeln\/","title":{"rendered":"Was darf ein Lead aus dem Marketing kosten? CPL verstehen und in Umsatz verwandeln"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12345\" class=\"elementor elementor-12345\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45490f5 e-flex e-con-boxed e-con e-parent\" data-id=\"45490f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6aec429 e-con-full e-flex e-con e-child\" data-id=\"6aec429\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd7d6cb elementor-widget elementor-widget-heading\" data-id=\"dd7d6cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WEBINAR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdbfdb9 elementor-widget elementor-widget-heading\" data-id=\"bdbfdb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Was darf ein Lead aus dem Marketing kosten? CPL verstehen und in Umsatz verwandeln.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11fa106 elementor-widget elementor-widget-heading\" data-id=\"11fa106\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">B2B Leadkosten, CPL-Optimierung und ROI- gesteuerte Marketing-strategien.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b9d9b7 elementor-widget elementor-widget-text-editor\" data-id=\"9b9d9b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Aus Leads Umsatz generieren \u2013 aber bitte effizient und schnell. In diesem Webinar besprechen wir die Cost-per-Lead-Berechnung und beleuchten wie hoch oder niedrig der CPL sein darf (LinkedIn, Google, Meta, etc.). Au\u00dferdem zeigen wir, wie der CPL optimiert und Leads zu MQLs und SQLs konvertiert werden, um zahlende Kunden zu gewinnen und messbaren Marketing-ROI zu erzielen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbb1bf7 elementor-widget elementor-widget-heading\" data-id=\"cbb1bf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Donnerstag, 05. November 2026 I 14:00 Uhr CET<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3e14f0 elementor-widget elementor-widget-text-editor\" data-id=\"a3e14f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Aus Leads Umsatz generieren \u2013 aber bitte effizient und schnell. Die Berechnung des Cost per Lead (CPL) ist eine zentrale Kennzahl im B2B Marketing, um Budgeteffizienz, Leadqualit\u00e4t und ROI zu steuern. In diesem Webinar besprechen wir praxisnah: Wie der CPL richtig berechnet wird, wie hoch oder niedrig ein Cost per Lead sein darf (LinkedIn, Google, Meta, etc.), Optimierungsm\u00f6glichkeiten f\u00fcr CPL, wie Leads systematisch zu MQLs und SQLs entwickelt werden und wie aus Leads zahlende Kunden werden, um messbaren Marketing-ROI zu erzielen. Ziel ist es, Leadkosten, Leadqualit\u00e4t und Conversion klar zu verkn\u00fcpfen und Marketingentscheidungen ROI-orientiert zu treffen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b87d01c elementor-widget elementor-widget-heading\" data-id=\"b87d01c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">What you\u2019ll get:<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0fd235 elementor-widget elementor-widget-text-editor\" data-id=\"e0fd235\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\ud83e\udded Best-Practice-Blueprints zur Entwicklung wirksamer Marketing-Strategien<br \/>\ud83d\udcca Struktur zur Ableitung eines umsetzbaren Marketing- und Media-Plans<br \/>\ud83c\udfaf Annahmen zur Kalkulation der geplanten Anzahl generierter Leads, CPL, ROAS und ROI<br \/>\ud83d\udcc8 Ans\u00e4tze zur Messbarkeit von Marketing-Kampagnen und ROI<br \/>\ud83d\udca1 Kontinuierliche Verbesserung: Ergebnisse messen und Strategie optimieren<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76833c5 elementor-widget elementor-widget-heading\" data-id=\"76833c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">An wen richtet sich das Webinar<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c0e641 elementor-widget elementor-widget-text-editor\" data-id=\"9c0e641\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Marketing-Entscheider im B2B, Heads of Marketing, Marketing Manager mit Budget- oder Ergebnisverantwortung, Business-Entscheider, die ROI-orientiertes Marketing planen und umsetzen wollen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf6f6cd elementor-widget elementor-widget-heading\" data-id=\"cf6f6cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Agenda<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92d6164 elementor-widget elementor-widget-text-editor\" data-id=\"92d6164\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>14:00\u201314:01 \ud83d\udc4b\ud83c\udffb Begr\u00fc\u00dfung und Zielsetzung<br \/>14:01\u201314:10 \ud83e\udded Cost per Lead: Definition, Berechnung und Grenzen<br \/>14:10\u201314:20 \ud83d\udcca\u00a0Stellschrauben zur CPL-Optimierung, Kosten auf LinkedIn, Google, Meta<br \/>14:20\u201314:25 \ud83d\udd01\u00a0Leads zu MQLs und SQLs entwickeln<br \/>14:25\u201314:30 \ud83d\udcb0\u00a0Vom Lead zum zahlenden Kunden: ROI-gesteuerte Kampagnen<br \/>14:30\u201314:45\u2753Q&amp;A und wichtigste Key Takeaways<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-404e6eb e-con-full e-flex e-con e-child\" data-id=\"404e6eb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a9fc680 e-con-full e-flex e-con e-child\" data-id=\"a9fc680\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0eb5339 elementor-widget elementor-widget-image\" data-id=\"0eb5339\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"889\" height=\"1091\" src=\"https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/01\/moritz-webinar-image.webp\" class=\"attachment-full size-full wp-image-9634\" alt=\"\" srcset=\"https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/01\/moritz-webinar-image.webp 889w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/01\/moritz-webinar-image-244x300.webp 244w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/01\/moritz-webinar-image-834x1024.webp 834w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/01\/moritz-webinar-image-768x943.webp 768w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/01\/moritz-webinar-image-10x12.webp 10w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf898cb elementor-widget elementor-widget-heading\" data-id=\"cf898cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Speaker<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-378c84d elementor-widget elementor-widget-text-editor\" data-id=\"378c84d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Moritz Spangenberg \u2013 Managing Director, Deep Blue Growth<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b306010 e-con-full e-flex e-con e-child\" data-id=\"b306010\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c203ce6 elementor-widget elementor-widget-text-editor\" data-id=\"c203ce6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Moritz bringt \u00fcber 20 Jahre Berufserfahrung mit, davon 10 Jahre Erfahrung im digitalen B2B-Marketing.<\/p><p>Er hat zahlreiche Marketingstrategien f\u00fcr deutsche mittelst\u00e4ndische Unternehmen entwickelt und umgesetzt und betreut mit seinem Team Performance-Kampagnen auf allen g\u00e4ngigen Kan\u00e4len.<\/p><p>Hintergrund und Qualifikation: Executive MBA, ESMT Berlin; 8 Jahre Unternehmensberatung, 2 Jahre Go-To-Market Partner, 10 Jahre B2B Marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b85e6a elementor-widget elementor-widget-n-accordion\" data-id=\"9b85e6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1630\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1630\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Wird Vorerfahrung im B2B Marketing oder Paid Advertising vorausgesetzt? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1630\" class=\"elementor-element elementor-element-431675e e-con-full e-flex e-con e-child\" data-id=\"431675e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef02f9 elementor-widget elementor-widget-text-editor\" data-id=\"2ef02f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Das Webinar richtet sich an Teilnehmer mit Marketing-Grundlagen und Erfahrung im Lead-Management oder Paid Advertising.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1631\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1631\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Geht es nur um Kosten pro Lead oder auch um Leadqualit\u00e4t? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1631\" class=\"elementor-element elementor-element-26bd5ad e-con-full e-flex e-con e-child\" data-id=\"26bd5ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e263490 elementor-widget elementor-widget-text-editor\" data-id=\"e263490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Beides. Das Webinar zeigt, wie CPL und Leadqualit\u00e4t zusammenh\u00e4ngen und wie beides ROI-gesteuert optimiert werden kann.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1632\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1632\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Werden Benchmarks f\u00fcr CPL behandelt? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1632\" class=\"elementor-element elementor-element-08f4024 e-con-full e-flex e-con e-child\" data-id=\"08f4024\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-191dad2 elementor-widget elementor-widget-text-editor\" data-id=\"191dad2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ja. Typische CPL-Benchmarks und Optimierungsm\u00f6glichkeiten auf Basis realer B2B-Kampagnen werden gezeigt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1633\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1633\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Werden Key Insights und das Webinar-Recording bereitgestellt? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1633\" class=\"elementor-element elementor-element-2fcf36c e-con-full e-flex e-con e-child\" data-id=\"2fcf36c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ebbb9df elementor-widget elementor-widget-text-editor\" data-id=\"ebbb9df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ja. Nach dem Webinar stehen die wichtigsten Key Insights sowie das vollst\u00e4ndige Webinar-Recording zur Verf\u00fcgung.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1634\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1634\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Worauf basieren die Empfehlungen? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1634\" class=\"elementor-element elementor-element-1fd6316 e-con-full e-flex e-con e-child\" data-id=\"1fd6316\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-186c26d elementor-widget elementor-widget-text-editor\" data-id=\"186c26d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Die Inhalte basieren auf unserer strategischen Beratung, operativer Kampagnenverantwortung von \u00fcber 100 Kampagnen und Analyse realer B2B-Daten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1635\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1635\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> F\u00fcr welche Unternehmen ist dieses Webinar besonders relevant? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1635\" class=\"elementor-element elementor-element-3600e01 e-con-full e-flex e-con e-child\" data-id=\"3600e01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34e8ce4 elementor-widget elementor-widget-text-editor\" data-id=\"34e8ce4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>F\u00fcr B2B-Unternehmen, die Leadkosten optimieren, Marketing-ROI steigern und Leads effizient zu Kunden konvertieren m\u00f6chten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39c97bb e-con-full e-flex e-con e-child\" data-id=\"39c97bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_offset&quot;:80,&quot;sticky_effects_offset&quot;:80,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb49538 elementor-widget elementor-widget-heading\" data-id=\"bb49538\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Jetzt anmelden<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65a562d dd-ele-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"65a562d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"november_05_webinar_lead_form\" name=\"November-05-webinar-form\" aria-label=\"November-05-webinar-form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"12345\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"65a562d\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-firstname elementor-col-50 elementor-sm-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-firstname\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tFirst Name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[firstname]\" id=\"form-field-firstname\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Vorname\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-lastname elementor-col-50 elementor-sm-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-lastname\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tLast Name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[lastname]\" id=\"form-field-lastname\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nachname\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-workemail elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-workemail\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tWork Email\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[workemail]\" id=\"form-field-workemail\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Firmen E-Mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-position elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-position\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tPosition\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[position]\" id=\"form-field-position\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Position\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_428d84a elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_428d84a\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tUnternehmen\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_428d84a]\" id=\"form-field-field_428d84a\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Unternehmen\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-howknowus elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-howknowus\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tHow did you get to know about us? \t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[howknowus]\" id=\"form-field-howknowus\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Wie hast du von uns erfahren?\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-adbudget elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-adbudget\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tMonatliches Werbebudget\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-caret-down\" viewBox=\"0 0 571.4 571.4\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M571 393Q571 407 561 418L311 668Q300 679 286 679T261 668L11 418Q0 407 0 393T11 368 36 357H536Q550 357 561 368T571 393Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[adbudget]\" id=\"form-field-adbudget\" class=\"elementor-field-textual elementor-size-sm\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"\">Monatliches Werbebudget <\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Weniger als \u20ac5000\">Weniger als \u20ac5000<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"\u20ac5000 - \u20ac10000\">\u20ac5000 - \u20ac10000<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"\u20ac10000 - \u20ac20000\">\u20ac10000 - \u20ac20000<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"\u20ac20000 - \u20ac50000\">\u20ac20000 - \u20ac50000<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"\u20ac50000+\">\u20ac50000+<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-yourquestion elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-yourquestion\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tQuestion\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[yourquestion]\" id=\"form-field-yourquestion\" rows=\"4\" placeholder=\"Hast du eine Frage oder ein Thema was dich speziell interessiert? Schreib es uns.\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-privacypolicy elementor-col-100 elementor-sm-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-privacypolicy\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tPrivacy Policy Acceptance\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[privacypolicy]\" id=\"form-field-privacypolicy\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\" checked=\"checked\">\n\t\t\t\t<label for=\"form-field-privacypolicy\">Ich m\u00f6chte spannende Inhalte, Einladungen zu Webinaren und weitere Angebote von Deep Blue Growth erhalten. Ich kann meine Einwilligung jederzeit \u00fcber den Abmeldelink widerrufen. Details: <a href=\"https:\/\/www.deepbluegrowth.com\/privacy-policy\/\" target=\"_blank\" rel=\"noopener\">Datenschutzerkl\u00e4rung<\/a><\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-securityv3 elementor-col-100 recaptcha_v3-bottomleft\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-securityv3\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LeRtL0rAAAAACMkt8YpEJufnyzCYsOMVAxCNcsp\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomleft\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Absenden<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ed6b94 elementor-widget elementor-widget-text-editor\" data-id=\"4ed6b94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Mit dem Absenden stimme ich der Datenschutzerkl\u00e4rung von Deep Blue Growth sowie der Speicherung und Verarbeitung meiner Daten zur Webinar-Anmeldung zu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>WEBINAR Was darf ein Lead aus dem Marketing kosten? CPL verstehen und in Umsatz verwandeln. B2B Leadkosten, CPL-Optimierung und ROI- gesteuerte Marketing-strategien. Aus Leads Umsatz generieren \u2013 aber bitte effizient und schnell. In diesem Webinar besprechen wir die Cost-per-Lead-Berechnung und beleuchten wie hoch oder niedrig der CPL sein darf (LinkedIn, Google, Meta, etc.). Au\u00dferdem zeigen [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12345","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/pages\/12345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/comments?post=12345"}],"version-history":[{"count":0,"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/pages\/12345\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/media?parent=12345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}