{"id":12376,"date":"2026-06-23T23:16:45","date_gmt":"2026-06-23T23:16:45","guid":{"rendered":"https:\/\/www.deepbluegrowth.com\/?page_id=12376"},"modified":"2026-06-23T23:28:21","modified_gmt":"2026-06-23T23:28:21","slug":"das-richtige-marketingbudget-fur-starken-return-on-invest","status":"publish","type":"page","link":"https:\/\/www.deepbluegrowth.com\/de\/das-richtige-marketingbudget-fur-starken-return-on-invest\/","title":{"rendered":"Das richtige Marketingbudget f\u00fcr starken Return on Invest."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12376\" class=\"elementor elementor-12376\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45490f5 e-flex e-con-boxed e-con e-parent\" data-id=\"45490f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6aec429 e-con-full e-flex e-con e-child\" data-id=\"6aec429\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd7d6cb elementor-widget elementor-widget-heading\" data-id=\"dd7d6cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WEBINAR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdbfdb9 elementor-widget elementor-widget-heading\" data-id=\"bdbfdb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Das richtige Marketingbudget f\u00fcr\nstarken Return on Invest.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11fa106 elementor-widget elementor-widget-heading\" data-id=\"11fa106\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">So geht\u2019s.Marketing-Budgetplanung mit Strategie und Zielen richtig verzahnen f\u00fcr mehr ROI.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b9d9b7 elementor-widget elementor-widget-text-editor\" data-id=\"9b9d9b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Wie viel Marketing-Budget ist notwendig, um die Gesch\u00e4ftsziele zuverl\u00e4ssig zu erreichen? In diesem Webinar zeigen wir, wie Marketing- Strategie und Marketing-Budget systematisch aufeinander abgestimmt werden und sich gegenseitig bedingen, um planbare Ergebnisse und messbaren Return on Invest (ROI) zu erzielen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbb1bf7 elementor-widget elementor-widget-heading\" data-id=\"cbb1bf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Donnerstag, 03. Dezember 2026 I 14:00 Uhr CET<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3e14f0 elementor-widget elementor-widget-text-editor\" data-id=\"a3e14f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Wie viel Marketing-Budget ist notwendig, um die Gesch\u00e4ftsziele zuverl\u00e4ssig zu erreichen? Viele Marketingbudgets werden historisch, pauschal oder rein taktisch geplant. Das Ergebnis: fehlende Transparenz, ineffiziente Investitionen und unklarer ROI. Dieses Webinar zeigt, wie Marketing-Strategie, Budgetplanung und erwartete Ergebnisse logisch miteinander verkn\u00fcpft werden. Im Fokus steht die Frage, wie viel Marketing ein Unternehmen wirklich braucht, um seine Gesch\u00e4ftsziele zu erreichen \u2013 und wie dieses Budget strukturiert und ROI-orientiert eingesetzt wird. Wir sprechen unter anderem \u00fcber: Die Ableitung des Marketing-Budgets aus Gesch\u00e4ftszielen, die Verbindung von Strategie, Ma\u00dfnahmen und Budget, typische Fehler in der Marketing-Budgetplanung, Ans\u00e4tze zur akkuraten Planung von Marketing-Investitionen und die Messung von Marketing-ROI und Wirtschaftlichkeit. Ziel ist es, Marketing-Budgets strategisch, realistisch und wirkungsorientiert zu planen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b87d01c elementor-widget elementor-widget-heading\" data-id=\"b87d01c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Liefergegenst\u00e4nde<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0fd235 elementor-widget elementor-widget-text-editor\" data-id=\"e0fd235\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\ud83d\udcca Klarheit dar\u00fcber, wie aus Gesch\u00e4ftszielen Marketing-Budget und Strategie wird<br \/>\ud83c\udfaf Struktur zur Ableitung des Marketing-Budgets aus Gesch\u00e4ftszielen<br \/>\ud83d\udca1 Leitlinien f\u00fcr smarte Marketing-Investitionen mit messbarem ROI<br \/>\ud83d\udcc8 Praxisbeispiele und Verst\u00e4ndnis, wie viel Marketing-Budget wirklich notwendig ist<br \/>\ud83d\udcb0 Methoden zur akkuraten Marketing-Budgetplanung und ROI-Bewertung<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76833c5 elementor-widget elementor-widget-heading\" data-id=\"76833c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">An wen richtet sich das Webinar<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c0e641 elementor-widget elementor-widget-text-editor\" data-id=\"9c0e641\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Marketing-Entscheider im B2B, Heads of Marketing, Marketing Manager mit Budget- und Ergebnisverantwortung, Gesch\u00e4ftsf\u00fchrer und Business-Entscheider, Unternehmen, die Marketing strategischer planen und ROI steigern wollen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf6f6cd elementor-widget elementor-widget-heading\" data-id=\"cf6f6cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Agenda<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92d6164 elementor-widget elementor-widget-text-editor\" data-id=\"92d6164\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>14:00\u201314:01 \ud83d\udc4b\ud83c\udffb Begr\u00fc\u00dfung und Zielsetzung<br \/>14:01\u201314:10 \ud83e\udded Marketing-Strategie als Basis der Budgetplanung<br \/>14:10\u201314:20 \ud83d\udcca Wie viel Marketing-Budget braucht ein Unternehmen wirklich?<br \/>14:20\u201314:25 \ud83c\udfaf\u00a0Budget, Ma\u00dfnahmen und erwartete Ergebnisse verkn\u00fcpfen<br \/>14:25\u201314:30 \ud83d\udcb0 Marketing-Investitionen bewerten und ROI planen<br \/>14:30\u201314:45\u2753Q&amp;A und wichtigste Key Takeaways<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-404e6eb e-con-full e-flex e-con e-child\" data-id=\"404e6eb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a9fc680 e-con-full e-flex e-con e-child\" data-id=\"a9fc680\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0eb5339 elementor-widget elementor-widget-image\" data-id=\"0eb5339\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"889\" height=\"1091\" src=\"https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/01\/moritz-webinar-image.webp\" class=\"attachment-full size-full wp-image-9634\" alt=\"\" srcset=\"https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/01\/moritz-webinar-image.webp 889w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/01\/moritz-webinar-image-244x300.webp 244w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/01\/moritz-webinar-image-834x1024.webp 834w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/01\/moritz-webinar-image-768x943.webp 768w, https:\/\/www.deepbluegrowth.com\/wp-content\/uploads\/2026\/01\/moritz-webinar-image-10x12.webp 10w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf898cb elementor-widget elementor-widget-heading\" data-id=\"cf898cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Speaker<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-378c84d elementor-widget elementor-widget-text-editor\" data-id=\"378c84d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Moritz Spangenberg \u2013 Managing Director, Deep Blue Growth<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b306010 e-con-full e-flex e-con e-child\" data-id=\"b306010\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c203ce6 elementor-widget elementor-widget-text-editor\" data-id=\"c203ce6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Moritz bringt \u00fcber 20 Jahre Berufserfahrung mit, davon 10 Jahre Erfahrung im digitalen B2B-Marketing.<\/p><p>Er hat zahlreiche Marketingstrategien f\u00fcr deutsche mittelst\u00e4ndische Unternehmen entwickelt und umgesetzt und betreut mit seinem Team Performance-Kampagnen auf allen g\u00e4ngigen Kan\u00e4len.<\/p><p>Hintergrund und Qualifikation: Executive MBA, ESMT Berlin; 8 Jahre Unternehmensberatung, 2 Jahre Go-To-Market Partner, 10 Jahre B2B Marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b85e6a elementor-widget elementor-widget-n-accordion\" data-id=\"9b85e6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1630\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1630\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Wird Marketing-Vorerfahrung vorausgesetzt? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1630\" class=\"elementor-element elementor-element-431675e e-con-full e-flex e-con e-child\" data-id=\"431675e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef02f9 elementor-widget elementor-widget-text-editor\" data-id=\"2ef02f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ja. Das Webinar richtet sich an Teilnehmer mit grundlegendem Marketingverst\u00e4ndnis und Verantwortung f\u00fcr Strategie, Budget oder Performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1631\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1631\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Geht es um operative Kampagnen oder eher um strategische Planung? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1631\" class=\"elementor-element elementor-element-edf43cc e-con-full e-flex e-con e-child\" data-id=\"edf43cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51ce8aa elementor-widget elementor-widget-text-editor\" data-id=\"51ce8aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Der Fokus liegt auf strategischer Marketing- und Budgetplanung, inklusive der Ableitung konkreter Ma\u00dfnahmen und Kampagnen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1632\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1632\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Werden konkrete Budgetmodelle oder Richtwerte vorgestellt? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1632\" class=\"elementor-element elementor-element-ba2b208 e-con-full e-flex e-con e-child\" data-id=\"ba2b208\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ee782a elementor-widget elementor-widget-text-editor\" data-id=\"9ee782a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ja. Es werden praxisnahe Modelle und Entscheidungslogiken f\u00fcr die Marketing-Budgetplanung erl\u00e4utert.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1633\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1633\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Wird der Marketing-ROI thematisiert? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1633\" class=\"elementor-element elementor-element-c00dd06 e-con-full e-flex e-con e-child\" data-id=\"c00dd06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9532ced elementor-widget elementor-widget-text-editor\" data-id=\"9532ced\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ja. Die Bewertung von Marketing-Investitionen und ROI ist ein zentraler Bestandteil des Webinars.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1634\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1634\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Werden Key Insights und das Recording zur Verf\u00fcgung gestellt? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1634\" class=\"elementor-element elementor-element-7f4242d e-con-full e-flex e-con e-child\" data-id=\"7f4242d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3eda31f elementor-widget elementor-widget-text-editor\" data-id=\"3eda31f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ja. Nach dem Webinar stehen die wichtigsten Key Insights sowie das vollst\u00e4ndige Webinar-Recording zur Verf\u00fcgung.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1635\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1635\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> F\u00fcr welche Unternehmen ist dieses Webinar besonders relevant? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1635\" class=\"elementor-element elementor-element-32d7a3d e-con-full e-flex e-con e-child\" data-id=\"32d7a3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e01b671 elementor-widget elementor-widget-text-editor\" data-id=\"e01b671\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>F\u00fcr B2B-Unternehmen, die Marketing-Budgets strukturierter planen, Investitionen priorisieren und messbaren ROI erzielen m\u00f6chten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39c97bb e-con-full e-flex e-con e-child\" data-id=\"39c97bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_offset&quot;:80,&quot;sticky_effects_offset&quot;:80,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb49538 elementor-widget elementor-widget-heading\" data-id=\"bb49538\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Jetzt anmelden<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65a562d dd-ele-form elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"65a562d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"december_03_webinar_lead_form\" name=\"december-03-webinar-form\" aria-label=\"december-03-webinar-form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"12376\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"65a562d\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-firstname elementor-col-50 elementor-sm-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-firstname\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tFirst Name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[firstname]\" id=\"form-field-firstname\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Vorname\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-lastname elementor-col-50 elementor-sm-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-lastname\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tLast Name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[lastname]\" id=\"form-field-lastname\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nachname\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-workemail elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-workemail\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tWork Email\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[workemail]\" id=\"form-field-workemail\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Firmen E-Mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-position elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-position\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tPosition\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[position]\" id=\"form-field-position\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Position\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_428d84a elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_428d84a\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tUnternehmen\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_428d84a]\" id=\"form-field-field_428d84a\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Unternehmen\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-howknowus elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-howknowus\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tHow did you get to know about us? \t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[howknowus]\" id=\"form-field-howknowus\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Wie hast du von uns erfahren?\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-adbudget elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-adbudget\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tMonatliches Werbebudget\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-caret-down\" viewBox=\"0 0 571.4 571.4\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M571 393Q571 407 561 418L311 668Q300 679 286 679T261 668L11 418Q0 407 0 393T11 368 36 357H536Q550 357 561 368T571 393Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[adbudget]\" id=\"form-field-adbudget\" class=\"elementor-field-textual elementor-size-sm\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"\">Monatliches Werbebudget <\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Weniger als \u20ac5000\">Weniger als \u20ac5000<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"\u20ac5000 - \u20ac10000\">\u20ac5000 - \u20ac10000<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"\u20ac10000 - \u20ac20000\">\u20ac10000 - \u20ac20000<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"\u20ac20000 - \u20ac50000\">\u20ac20000 - \u20ac50000<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"\u20ac50000+\">\u20ac50000+<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-yourquestion elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-yourquestion\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tQuestion\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[yourquestion]\" id=\"form-field-yourquestion\" rows=\"4\" placeholder=\"Hast du eine Frage oder ein Thema was dich speziell interessiert? Schreib es uns.\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-privacypolicy elementor-col-100 elementor-sm-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-privacypolicy\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tPrivacy Policy Acceptance\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[privacypolicy]\" id=\"form-field-privacypolicy\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\" checked=\"checked\">\n\t\t\t\t<label for=\"form-field-privacypolicy\">Ich m\u00f6chte spannende Inhalte, Einladungen zu Webinaren und weitere Angebote von Deep Blue Growth erhalten. Ich kann meine Einwilligung jederzeit \u00fcber den Abmeldelink widerrufen. Details: <a href=\"https:\/\/www.deepbluegrowth.com\/privacy-policy\/\" target=\"_blank\" rel=\"noopener\">Datenschutzerkl\u00e4rung<\/a><\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-securityv3 elementor-col-100 recaptcha_v3-bottomleft\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-securityv3\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LeRtL0rAAAAACMkt8YpEJufnyzCYsOMVAxCNcsp\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomleft\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Absenden<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ed6b94 elementor-widget elementor-widget-text-editor\" data-id=\"4ed6b94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Mit dem Absenden stimme ich der Datenschutzerkl\u00e4rung von Deep Blue Growth sowie der Speicherung und Verarbeitung meiner Daten zur Webinar-Anmeldung zu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>WEBINAR Das richtige Marketingbudget f\u00fcr starken Return on Invest. So geht\u2019s.Marketing-Budgetplanung mit Strategie und Zielen richtig verzahnen f\u00fcr mehr ROI. Wie viel Marketing-Budget ist notwendig, um die Gesch\u00e4ftsziele zuverl\u00e4ssig zu erreichen? In diesem Webinar zeigen wir, wie Marketing- Strategie und Marketing-Budget systematisch aufeinander abgestimmt werden und sich gegenseitig bedingen, um planbare Ergebnisse und messbaren Return [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12376","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/pages\/12376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/comments?post=12376"}],"version-history":[{"count":0,"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/pages\/12376\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deepbluegrowth.com\/de\/wp-json\/wp\/v2\/media?parent=12376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}