Accelerating Growth: How the Consulting Firm MINDEIGHT Succeeded with a New Marketing Strategy
25. September 2025 I Deep Blue Growth Success Story
Overview Success Story
MINDEIGHT is a successful and award-winning strategic IT management and digitalization consultancy based in Berlin. The firm works with the upper mid-market, the public sector, and international corporations. Using a best-practice cocreation approach, we quickly developed a tailored marketing strategy that takes into account the specific characteristics of the industry and market. Based on four strategic pillars, more than ten new marketing instruments were identified, evaluated, and prioritized according to effort and impact. In addition, we opened up two new channels for lead generation in acquiring new clients and strengthened the development of existing clients through targeted measures. MINDEIGHT chose to collaborate with Deep Blue Growth due to our proven expertise in the consulting environment.
planned cost per lead (CPL) and identified two new lead generation channels
new marketing instruments across multiple channels identified and prioritized based on effort and impact
strategic pillars developed to accelerate both new client acquisition and existing client development
Challenge
Acquisition of new customers
To accelerate growth, MINDEIGHT aimed to develop a marketing strategy together with Deep Blue Growth that specifically drives the acquisition of new clients. Since the consulting industry relies heavily on trust and personal relationships, we identified three lead generation channels that precisely leverage these characteristics.
Development existing clients
Consulting firms act less as hunters and more as farmers – which makes the development of existing client relationships particularly important. To generate additional projects and revenue with current clients, we developed a series of targeted formats and campaigns.
Simple to execute, delivering measurable ROI
A key factor in developing the right marketing strategy was ensuring it was easy to implement and delivered a clearly measurable return on investment (ROI). All strategic pillars and initiatives were evaluated and selected based on effort (internal and external costs, including advertising budget and duration) and impact (awareness, lead generation, MQLs, SQLs, deals, revenue).
Approach & Work
Consulting firm from Berlin
MINDEIGHT is one of the most successful new entrants in the German market for strategic IT management and digitalization consulting. As “consulting entrepreneurs,” they currently support over 187 clients across more than 440 projects in optimizing their IT. As a sustainable partner and trusted advisor, they are a reliable resource for IT decision-makers from the upper mid-market, the public sector, and international corporations.
Best-practice co-creation approach
To quickly develop an effective marketing strategy, we adopted an approach that is both grounded in best practices and allows for a high degree of customization. For this project, we leveraged an extensive toolkit of proven instruments, prioritized them according to our client’s goals and priorities, and from this developed both the marketing strategy and a detailed implementation plan.
Results
4 strategic marketing pillars
Together with the team, we developed four strategic pillars that focus on thought leadership and trust, create targeted awareness in the target market, and generate leads efficiently. Since client retention and development are critical in consulting, these pillars also specifically address this aspect.
More than 10 marketing instruments
From our best-practice toolkit, we selected over ten marketing instruments and, together with the team, prioritized them based on effort (complexity, cost, duration) and impact (lead and revenue potential). Based on this, we developed an implementation plan that integrates both organic initiatives and paid performance marketing.
€200 Cost per Lead
We identified a total of three suitable lead generation channels for the consulting firm MINDEIGHT and developed corresponding campaign and lead generation simulations. Across all channels, we are planning with a competitive cost per lead of approximately €200.
