Marketing strategy and Google Ads (SEA) for PRINTbart: strategic clarity and hands-on execution for a Danish specialist in 3D scale models.
Success Story Overview
PRINTbart, based in Roskilde, Denmark, specialises in highly detailed 3D-printed scale models of industrial products. Customers use the models at trade shows and exhibitions, in sales meetings and to train new employees. A high-quality but explanation-heavy offering in a well-defined niche. For PRINTbart, we set up the marketing strategy from scratch and built visibility through Google Ads (SEA), with the objective of generating qualified enquiries from an international B2B audience.
Marketing strategy set up as the foundation
Keywords in the final Google Ads pool
Average cost per click
Challenge
A niche product with a specific audience
Scale-model 3D prints are a niche product with a narrowly defined audience: marketing and sales leads in industrial companies who want to make an explanation-heavy product tangible on a trade show floor or in a customer conversation. Reaching these people takes precision rather than reach.
An explanation-heavy offering in a short ad space
A 3D model is at its most persuasive when it can be held and discussed in person. A Google ad allows a handful of characters and one click. The challenge was to translate the value of a scale model in a way that gets the audience to open the page in the first place.
International reach from a lean structure
PRINTbart addresses customers well beyond its Danish home market. That international reach has to be delivered from a lean organisation and a correspondingly managed budget.
Approach & Work
Marketing strategy with a clear positioning
The starting point was the strategic foundation: PRINTbart’s positioning in the market, a definition of audiences and use cases, and a messaging architecture derived from that. This foundation determines what paid reach is later built for in the first place.
Google Ads setup aligned to search intent
On that basis, we set up the Google Ads campaigns, with a clear focus on the search terms behind which real demand for 3D-printed models and related applications sits. Campaign structure, keywords and ad copy were tested and refined continuously, in close alignment with PRINTbart.
Strategy and execution from a single team
In practical terms: the strategic guidance from the marketing setup and the day-to-day steering of the campaigns come together. Every optimisation stays aligned with the positioning, and every strategic decision is tested against campaign data.
Results
1,513 clicks at an average CPC of € 0.67
The campaign generated 1,513 clicks at an average cost per click of just €0.67, driving highly cost-efficient traffic within only four weeks.
Visibility in international markets
Within just four weeks, the Search campaigns achieved a reach of 270,580 in the 3D modeling niche, significantly increasing visibility across the targeted international markets.
Helgi Gudbjartsson
Model Maker & Founder
Working with Deep Blue Growth on the marketing strategy and Google Ads (SEA) for PRINTbart was a great experience. The team combines strategic clarity in marketing with hands-on execution. I can warmly recommend working with them.