Building authority and awareness in the German Mittelstand with a podcast.
Overview Success Story
TTE Strategy is an international consultancy for strategy and transformation, headquartered in Hamburg and multiple winner of the Hidden Champions Award. Deep Blue Growth developed and produced the podcast “Unruhige Zeiten” for TTE Strategy. “Unruhige Zeiten” is the podcast for and by the Mittelstand where– C-level executives and entrepreneurs from Germany’s manufacturing Mittelstand speak with TTE Strategy founder and Managing Director Lars Linnekogel. In doing so, Deep Blue Growth not only sharpened TTE Strategy’s strategic positioning but also built targeted reach and authority within the German Mittelstand.
listed in the podcast category Management
podcast episodes produced
audience reached regularly with podcast content
Challenge
Reaching a hard-to-access audience
The German Mittelstand is rarely reachable through conventional marketing and sales channels. TTE Strategy needed a communication approach that speaks directly to C-level executives and entrepreneurs from Germany’s manufacturing Mittelstand and builds trust long before a mandate is on the table.
Turning expertise into business impact
In the Mittelstand, substance matters more than visibility. TTE Strategy needed a format that delivers both: in-depth content that is genuinely relevant, and a presence that creates lasting impact.
Building sustainable reach with precision
One-off attention isn’t enough. What was needed was a format that consistently reaches the target audience with relevant content, builds authority over time and never feels like advertising.
Approach & Work
A format that truly resonates with the target audience
Deep Blue Growth developed a podcast concept together with TTE Strategy that is consistently aligned with its target audience. “Unruhige Zeiten” addresses the topics that genuinely matter to C-level executives and entrepreneurs in Germany’s manufacturing Mittelstand — with substance, a clear point of view, and conversations at eye level.
Quality and consistency as key success factors
Deep Blue Growth supports the production of “Unruhige Zeiten”, with the ambition that every episode delivers and strengthens TTE Strategy’s position as a relevant voice in the Mittelstand. Because a podcast that consistently delivers becomes more than content: it becomes a foundation of trust that turns reach into real relationships. And in the Mittelstand, sustainable growth doesn’t come from being loud, it comes from being relevant.
Results
Top 10 in the Management category
“Unruhige Zeiten” quickly established itself as a relevant format in the German-language podcast market. The podcast reached a Top 10 ranking in the Management category, a clear signal that the format resonates with the right audience and delivers on substance.
More than 20 episodes produced
Since its launch, more than 20 episodes have been produced — featuring C-level guests and entrepreneurs from Germany’s manufacturing Mittelstand. The growing episode count shows that “Unruhige Zeiten” is not a one-off experiment, but an established format built on consistency and substance.
100,000+ contacts reached regularly
The podcast’s impact extends well beyond its listeners. Through the distribution of podcast content, more than 100,000 contacts are reached on a regular basis, continuously positioning TTE Strategy as a relevant and trusted voice in the German Mittelstand.
Dr. Philipp Grimm
Partner
TTE Strategy GmbH
The team at Deep Blue Growth did an excellent job with us. Their interactions, both personally and professionally, were of the highest standard. As a result, a long-term partnership has developed, covering various topics such as marketing strategies, campaigns, and podcasts. Highly recommended!