For the tax consultancy fynax (ETL): 500%+ awareness growth and a stronger brand

Überblick Success Story

fynax, a subsidiary of ETL, is the digital tax consultancy for e-commerce and digital businesses. The Berlin-based company offers tax advisory services with a tailored one-stop-shop approach. Deep Blue Growth developed a targeted marketing strategy and corresponding marketing plans together with fynax — growing awareness by more than 500% primarily through social media campaigns. These campaigns activated not only the fynax brand but also the personal brands of the team, generating reach and supporting business development.

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increased awareness within the target market

months of continuous social media campaigns

social media profiles activated through campaigns

Herausforderung

Building awareness in a market that needs explanation

Tax advisory is not a product that sells itself, especially not in the digital space. For fynax, the challenge was to build visibility in a market where the target audience – e-commerce entrepreneurs and digital businesses – rarely actively seeks tax advice, but urgently needs it. The challenge: creating awareness and engagement before the need is even recognized.

Positioning a young brand in an established market

As a digital tax consultancy, fynax enters a market dominated by long-established firms. The task: clearly position the fynax brand and build trust with a target audience that, when it comes to tax advice, prioritizes reliability above all else.

Connecting reach and business development through social media

For many B2B companies, social media is a channel for visibility, rarely a direct driver of business development. For fynax, the goal was to develop campaigns that not only generate reach but also contribute to customer acquisition, through both the fynax brand and the personal brands of the company’s team.

Ansatz & Arbeit

A marketing strategy that connects awareness and growth

Deep Blue Growth developed a targeted marketing strategy together with fynax, consistently aligned with its target audience. At the center was the question of how fynax, as a digital tax consultancy, could become visible to e-commerce entrepreneurs and digital businesses before the need actively arises. The strategy combines brand building with concrete growth objectives and forms the foundation for all subsequent activities.

12 months of social media campaigns with a system

Based on the strategy, Deep Blue Growth developed and executed social media campaigns across three profiles over 12 months. The campaigns activated not only the fynax brand itself, but also deliberately built the personal brands of the founders — to maximize reach and build trust within the target audience. The result: more than 500% awareness growth and a brand that is recognized in its target market.

Ergebnisse

500%+ awareness growth in the target market

Through 12 months of continuous social media campaigns, fynax achieved more than 500% growth in awareness within its target market. The combination of brand and personal-brand campaigns proved a powerful lever: it reached e-commerce entrepreneurs and digital businesses where they are most active.

A brand established in its target market

With consistent visibility across three social media profiles, fynax is now clearly positioned as the digital tax consultancy for e-commerce. In a market dominated by long-established firms, the brand has built trust with an audience that prioritizes reliability when it comes to tax advice.

Personal brands as a growth lever

The targeted build-up of personal brands across the fynax team connects reach with business development. Awareness has translated into qualified conversations and client opportunities, because the audience recognizes not only the fynax brand, but also the people behind it.

Nadja Müller

I am very happy with the work of Deep Blue Growth. As a marketing agency, they have proven to be true LinkedIn experts, consistently delivering first-class content, eye-catching designs, impactful videos and more for fynax. With their support, we have achieved remarkable results.